The transaction comes less than one year after the Alströms decided to pull the plug on Beer Advocate Magazine, which was a significant source of the company’s revenue.Īt the time, the Alström brothers told the Brewbound Podcast that a national print publication for the beer industry was “not a model that works anymore,” and that many breweries had begun directing advertising dollars away from those outlets. “We still face some challenges, but I'm confident that this is the best path for all of us,” he said in a statement.īeer Advocate sold certain assets, including its website, to Untappd parent company Next Glass Beer Advocate Smaller publications like Celebrator Beer News, Oregon Beer Growler Magazine and Northwest Brewing News also shuttered or ceased printing operations around the same time.įor his part, Todd Alström described the sale to Untappd as “bittersweet” and said the company had “been struggling to keep the lights on for over two years.” At the same time, an increasing number of drinkers sought mobile accessibility from media and technology platforms so they could obtain news and product information while uploading their thoughts to the internet in real time.Īs those consumers evolved, many beer-focused outlets failed to transition alongside them and some ultimately went under.Ĭase in point: After acquiring Draft magazine in 2017, All About Beer Magazine filed for bankruptcy less than two years later. Over the decade, many die hard craft beer consumers left legacy print publications behind for up-and-coming digital outlets.

craft breweries each producing dozens if not hundreds of SKUs - so too has the world of beer media. But just as the beer landscape itself has changed dramatically over the years - there are now upwards of 8,500 U.S.

Beer church brewing untappd